Market Analysis: Florida

Florida market analysis by Victoria Mercer

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172 reports on Florida

FloridaReal Estate

A Florida agent playbook for rate pressure and longer

Florida's housing market is running a different calculus than it was two years ago. As of recent market data, the median days on market across key Florida

· Victoria Mercer
FloridaReal Estate

Are 9% mortgage rates possible?

Mortgage rates don't have to reach 9% for the question to matter. The fact that seasoned economists and bond market analysts are running the scenario at

· Victoria Mercer
FloridaReal Estate

Mortgage demand slips again as rates push past 7%

Mortgage application volume has dropped for the second consecutive week as the 30-year fixed rate pushed back above 7%, a threshold that has repeatedly

· Victoria Mercer
FloridaReal Estate

Florida's new law bars zoning discrimination against

Florida has enacted legislation barring local governments from applying discriminatory zoning regulations to factory-built homes — a move that could

· Victoria Mercer
FloridaReal Estate

When a reverse mortgage comes due, heirs face a clock

When a reverse mortgage borrower dies — or moves to a care facility permanently — the loan doesn't quietly disappear. A clock starts. In most cases, heirs

· Victoria Mercer
FloridaReal Estate

Florida's 'Sleepy Fishing Village' Gets a $2 Billion

Florida has a long history of quiet coastal towns that suddenly find themselves on the wrong end of a developer's blueprint. The latest: Cortez, a small

· Victoria Mercer
FloridaReal Estate

In-Law Suite and ADU Financing: HELOC vs. Cash-Out

Florida homeowners are adding in-law suites and accessory dwelling units (ADUs) at a pace that would have seemed unusual just five years ago. Rising

· Victoria Mercer
FloridaReal Estate

Florida, Texas, and California Lead the Nation in

As of recent market data, Florida ranks among the top three states in the country for foreclosure starts, alongside Texas and California. That three-state

· Victoria Mercer
FloridaReal Estate

Mortgage rates rise to 7.28% as Fed rate hike looms

Mortgage rates climbing to 7.28% is not simply a number to track on a spreadsheet — it is the figure that determines whether a buyer can afford the house

· Victoria Mercer
FloridaReal Estate

Why Homebuyers Have More Negotiating Power Right Now

Inventory is up. Days on market are stretching. Price cuts are appearing on listings that would have sold over asking, within a weekend, just two years

· Victoria Mercer
FloridaReal Estate

Masterplanned Florida Development Features 170-Acre

Florida's masterplanned community model has been refined over decades — clubhouses, resort-style pools, fiber internet, and gated entrances. What's

· Victoria Mercer
FloridaReal Estate

Homebuilders See Material Costs Jump 6.7% in a Year

Homebuilders across the country are absorbing a material cost increase that has no clean solution. According to recent industry data, the cost of building

· Victoria Mercer
FloridaReal Estate

Now's the Time: Late Summer Is the Best Season For

Late summer is not typically the season most buyers circle on the calendar. Spring gets the headlines — the fresh listings, the bidding wars, the urgency

· Victoria Mercer
FloridaReal Estate

Cash buyer market share falling from pandemic highs

Florida's housing market spent the better part of 2021 through 2023 running on cash. Buyers — relocating professionals, pandemic-era investors, and

· Victoria Mercer
FloridaReal Estate

Miami's Hottest New Luxury Neighborhood Banks on

Miami's luxury residential market has long operated on a simple hierarchy: the closer to water, the higher the price. That logic is being challenged —

· Victoria Mercer
FloridaReal Estate

A Viral AI Property Tax Hoax Is Targeting Some

A new wave of disinformation is circulating on social media platforms and messaging apps, targeting homeowners with a deceptively simple premise: an AI

· Victoria Mercer
FloridaReal Estate

Where are boomers and Gen X moving in 2026?

Baby Boomers and Generation X together represent the largest pool of active homebuyers and sellers in the United States right now — and where they're

· Victoria Mercer
FloridaReal Estate

Bill To Double Capital Gains Tax Exclusion Picks Up

A bipartisan push in Congress to double the capital gains tax exclusion on home sales is drawing serious attention from real estate professionals — and in

· Victoria Mercer
FloridaReal Estate

Pennymac rolls out VA partial claim option ahead of

Pennymac has quietly rolled out a VA partial claim option ahead of a November 2025 deadline set by the Department of Veterans Affairs, giving eligible VA

· Victoria Mercer
FloridaReal Estate

Taylor Larza to lead new PulteGroup Florida Panhandle

PulteGroup — one of the country's largest publicly traded homebuilders — has appointed Taylor Larza to lead a newly created Florida Panhandle division, a

· Victoria Mercer
FloridaReal Estate

Fed Hits Pause Again, and Mortgage Rates Go Nowhere

The Federal Reserve held its benchmark rate steady again at its most recent meeting, and mortgage rates responded with the same indifference they've shown

· Victoria Mercer
FloridaReal Estate

2,500+ Florida Condos Show Structural Damage, Just 5

Florida's post-Surfside inspection regime was supposed to be the safety net that prevented another catastrophe. A recent state report suggests the net has

· Victoria Mercer
FloridaReal Estate

Vacation-Home Mortgages Tick Up For First Time Since

After nearly three years of contraction, mortgage originations for vacation homes are ticking upward. The increase is modest — but it represents the first

· Victoria Mercer
FloridaReal Estate

Florida's education shakeup pours money into private

Florida's school choice expansion — the largest in state history — has redirected hundreds of millions of dollars in public funding toward private and

· Victoria Mercer
FloridaReal Estate

AD Mortgage flags condo reserve rules in FHFA letter

When a mortgage lender writes directly to the Federal Housing Finance Agency to flag a regulatory problem, the financing landscape for an entire property

· Victoria Mercer
FloridaReal Estate

Miami is now more expensive than New York City

Miami has crossed a threshold that would have seemed improbable a decade ago. As of recent market data, the Miami metro's median home price has surpassed

· Victoria Mercer
FloridaReal Estate

Brickell Condo Owners Outraged by Short-Term Rental

Brickell has become one of Miami's most sought-after addresses — dense with luxury towers, walkable infrastructure, and a renter profile that skews toward

· Victoria Mercer
FloridaReal Estate

Housing affordability is improving as wages outpace

For the first time in several years, the math on homeownership is shifting in buyers' favor. Wage growth has been outpacing home-price appreciation across

· Victoria Mercer
FloridaReal Estate

Orlando Home Affordability Crisis: Builder Pitches

The fact that a builder is offering free land parcels and direct buyer assistance to move townhome inventory in the St. Petersburg area is not a marketing

· Victoria Mercer
FloridaReal Estate

Mapping Development in Hallandale Beach: Where New

Hallandale Beach sits in an unusual position: technically Broward County, but close enough to Miami-Dade that it captures demand from both markets. That

· Victoria Mercer
FloridaReal Estate

This Orlando suburb leads nation in hotel-to-resi

Orlando's housing shortage has forced creative solutions, but one suburb is taking an approach that stands out nationally: converting old hotels into

· Victoria Mercer

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